Stand for something
Don't lie to the consumer, they aren't dumb and they have enough resources to see through bullshit. Don't just tell stories about what and how: do something.
Walmart, getting bashed for having poor policy? Do something about it, change and your communications change too. Instead of looking for smooth, easy target advertising (no pun intended), go for the guts. Change, because advertising and communications as a whole should be a direct reflection of the people they intended to reach and the only thing constant is change.
Don't be pretentious about it. just do the job. don't think, oh, this or oh that, just go out and help people get their message across. Tell stories that make people think.
Everybody has a story to tell and every body wants to be somebody.
Perform a service and treat your job like a trade. Treat your job like your building a house, don't exclude, include. Show people the real power of the human.
As i'm writing this, on the news is a story about how different companies are opening up there advertising to the consumers. Some companies are opening up and letting the consumers actually bring their ideas to the table the public will get to see an unfiltered approach to advertising and communications. I mean, focus groups and ethnographies are supposed to buy nuggets of knowledge and insight from consumers, right? So the consumers are basically coming up with the ideas for the commercials anyways.
good ideas+good executions= good message.
posted by markmcc at 4:53 AM
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